The Long Quiche Goodbye: a Cheese Shop Mystery under the name Avery Aames, Jeri Westerson, author of Serpent in the Thorns, Lorie Ham, author of The Final Note, and moderator Jackie Vick discussed their most recent books and shed a little light on the "behind the curtain" realities of the book publishing world.
An interesting topic that came up was the growing popularity of online book trailers that authors are producing. Many of these trailers have the sophisticated production values of a movie trailer. Here is Jeri Westerson's Crispin Guest trailer. What do you think about using book trailers as marketing tools?